Which of the following is the most common form of content marketing in the mobile arena?
A) Text ads
B) Search engine results
C) Mobile-optimized video
D) Google ads
E) Facebook ads
Answer: C
Explanation: C) Mobile advertising is already a multibillion-dollar business, with nearly 70 percent of that spent on Google ads and Facebook ads. The types of marketing and sales messages created for mobile audiences range from short, simple text ads that search engine results to mobile-optimized video–the most common form of content marketing in the mobile arena.
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Mark's Markers, a manufacturer of white board markers, has required its dealers to charge a specified retail price for its markers. Mark's is most likely guilty of ________
A) captive pricing B) retail price maintenance C) price discrimination D) competitive pricing E) unfair price skimming
If an HR department is reviewing whether to use discipline as a control mechanism or as a proactive way to encourage appropriate behavior, it is considering its strategic choices within the HR function of:
A) work flows. B) performance appraisal. C) employee rights. D) employee relations.