A quality of being an effective mentor is actively steering protégés into important projects, teams, and jobs

Apple recently ran ads featuring real people who had switched from Microsoft Windows PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?

A) testimonial B) lifestyle C) comparative D) unique selling proposition E) slice of life

The talent agency that is trying to convince Berry College to hire a motivational speaker for the college's homecoming festivities is marketing people

Indicate whether the statement is true or false