As Unearned Rent Revenue is earned, it becomes:

Which of the following is true about market nichers?

A) They are market followers in small markets. B) They tend to have high manufacturing costs. C) Their return on investment exceeds that in larger markets. D) A nicher achieves high volume as against a mass marketer that achieves high margin. E) They usually experience long-term losses.

________ are people within a group who exert the greatest influence on the attitudes and behaviors of members of the group

A) Opinion leaders B) Motivators C) Social networkers D) Reinforcers E) Word-of-mouth marketers