Copra, a manufacturer of cigarettes, conducts a survey before launching its new range of herbal cigarettes. What is the basic purpose of undertaking such a survey by Copra?
What will be an ideal response?
Copra undertakes the survey to assess people's knowledge, beliefs, preferences, and satisfaction and to measure these magnitudes in the general population.
Business
You might also like to view...
A consumer who expresses rational and emotional attachments to a brand to the exclusion of most other brands has reached the ________ level in the BrandDynamics Pyramid
A) advantage B) relevance C) presence D) performance E) bonding
Business
Which one of the following is most likely to be an advantage of hiring an outside public relations firm?
A. Knowledge of the client business D. Loyal team membership B. Availability of firm staff E. Economic advantage for long programs C. Objective point of view
Business