A(n) ________ summarizes what other authors and researchers have published on the topic of your report and is especially important for academic and scientific reports

Which type of media schedule is used for products in the latter stages of the product life cycle that are advertised on a reminder basis?

a. unremitting b. continuous c. trailing d. intermittent

The customer retention metric acts as a(n) ________ metric when it measures the number of customers retained from one year to the next

A) net contribution B) forward-looking C) backward-looking D) marketing ROI E) marketing ROS