Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may require international research efforts to be conducted differently than domestic research. Describe those factors to outline the differences

What will be an ideal response?

The four specific environmental factors that may require international research efforts to be conducted differently than domestic research are: 1. Researchers must be prepared for new parameters for doing business. The requirements and ways in which rules are applied may differ from country to country. 2. A "cultural mega-shock" may occur as company personnel come to grips with a new set of culture-based assumptions about conducting business. 3 . A company entering more than one new geographic market faces a burgeoning network of interacting factors. Research may help prevent psychological overload in that case. 4. Company researchers may have to broaden the definition of competitors in international markets to include competitive pressures that would not be present in the domestic market.