For a high-tech bicycle buyer, decision criteria would be determined by ________
A) whatever most bike buyers recommend
B) expert ratings in bike magazines
C) technical specifications
D) personal preferences of the buyer
Answer: D
Explanation: Criteria are chosen solely on the basis of the priorities of the buyer. If bike experts consider frame composition a key criterion for choosing a bike but the buyer does not consider it important, then it would be unlikely to be included as a criterion. Similarly, popularity of bike features or technical specifications might enter into the decision-making process, but only if the buyer thought they were important. In other words, the only factors that are important for selection of decision criteria for a bike buyer are the personal preferences of the buyer.
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