Fineman Associates of San Francisco issues a list of the year's top public relations disasters. What are some of those cited in the book, and what do they have in common?
What will be an ideal response?
The makers of the video game Grand Theft Auto had their product pulled from store shelves because
of hidden sexual content. A Latham, New York, radio station ended up in court after an "Ugliest
Bride" contest backfired. Through his erratic behavior, rap artist Kayne West received a storm of
criticism from fellow performers. Goldman Sachs was publicly ridiculed when its CEO claimed the
financially troubled company was "doing God's work." When United Airlines refused compensation
for a damaged guitar, a musician extracted a special kind of revenge with a YouTube video. When
an amateur runner surprised everyone by winning the San Francisco Women's Marathon, sponsor
Nike failed to recognize her as the winner. A common link in all of these is a failure of values.
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The point of ethical harmony and balance between two extremes is called
A) utilitarianism B) the Potter Box C) the golden mean D) the veil of ignorance E) values-driven public relations
The FTC requires proof by ________ evidence when an advertiser makes a claim relating to health or safety.
What will be an ideal response?