Several pro-choice advocates want to address an anti-abortion rally and convince the crowd of their viewpoint. They should understand that generally, people

a. change in small increments over a long period of time.
b. almost never change attitudes or beliefs no matter what.
c. are more easily persuaded on major issues than minor ones.
d. often reverse their opinion on the spot if the speaker is good enough.

Answer: a

Communication & Mass Media

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Which is NOT true of resource dependency theory?

A) organizations depend on external resources B) resources needed by one organization are often held by another organization C) resources equal power D) power is relational and situational E) power does not have to be mutually beneficial to promote organizational health and growth

Communication & Mass Media

If networks often lose money by purchasing rights to broadcast the Olympics, why do they continue to bid?

a. Ratings have been increasing over the past few years b. The games attract a large enough audience to target promotions for new entertainment shows c. They do it as a demonstration of patriotism d. All of the above

Communication & Mass Media