The most useful information for a speaker to have about an audience member's values would be:

A. A list of that persons values
B. An understanding of that person's priorities among competing values
C. A list of the dominant values of the culture as a whole
D. A list of the groups the individual belongs to
E. A list of the person's best friends and their core values

Answer: B

Communication & Mass Media

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During the introduction of his speech, Marty senses that his anxiety is not yet under

control. What should he do to calm his nerves? A) Do some isometric exercises as he continues to speak B) Tell his audience about his anxiety to increase their empathy C) Ask his audience a few, impromptu questions and actively listen D) Remind himself that he has to be in complete control of the situation

Communication & Mass Media

High levels of fear lead to avoidance lead to defensive avoidance, but low levels are not enough to induce attitude change. The U-shaped reaction is known by the term ________

a. biased processing b. pleasure-pain principle c. latitude of rejection d. the boomerang effect

Communication & Mass Media