________ is an investment that does not involve obtaining a degree of control in a company
A) Portfolio investment
B) Foreign direct investment
C) Horizontal integration
D) Vertical integration
A
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Which of the following inventory costing methods results in the lowest value of ending inventory during a period of rising inventory costs?
A) specific identification B) weighted-average C) last-in, first-out D) first-in, first-out
With regard to the account size in determining whether to use an external agency or perform the work in-house, the following statements are true, except:
A) a small account is not usually attractive to a large agency B) if 75% of the money cannot be used to buy media time and space, it is better to perform the work in-house C) if the agency charges more than 25% of the money to design and create the ads, then the account is too small to use an external agency D) a small agency is not a viable choice, even for a small account, because the agency will lack the necessary resources to do the work