Global advertising offers companies economies of scale in advertising and improved access to distribution channels

The most common type of swap, in which one party makes payments based on a fixed or floating rate, and the second party does just the opposite.

(a) embedded derivative (b) call option (c) interest rate swap (d) parent

Idea marketing could be about all of the following EXCEPT which one?

A) gaining a market share for a concept B) communicating a philosophy C) encouraging a change in people's beliefs D) encouraging a change in people's actions E) promoting a specific product for profit