Which of the following criteria is it most important that a group meet in order to be considered a true segment?
A) be replicable over time
B) be diverse demographically
C) have similar loyalty rates
D) be a heterogeneous set
E) be underserved by competitors
A
Business
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In the language of global marketing, ________ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization
A) "stereotype advertising" B) "template advertising" C) "cookie-cutter advertising" D) "compromise advertising" E) "pattern advertising"
Business
What external factors affect the pricing decisions made by organizations?
What will be an ideal response?
Business