Why is spill-out a concern for marketers conducting a test run of a proposed national media plan in a live test market?
What will be an ideal response?
Through spill-out, potential customers outside the test market may be exposed to the media plan being tested and become frustrated when they are unable to purchase the advertised product or service in their area; this frustration may cause negative associations with the product.
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A) requires individuals who drive cars to purchase a minimum amount of liability insurance B) pays for injuries to you or people in your car in an accident where you (the driver) are at fault
C) a set dollar amount that you are responsible for paying before any coverage is provided by your insurer D) covers damage to your car as a result of theft, fire, vandalism, or various other events E) vehicle insurance to cover various injuries, your property, and the property of others F) covers damage to your car when you are at fault in an accident 43) deductible 44) auto insurance 45) collision coverage 46) comprehensive coverage 47) medical payments coverage 48) financial responsibility laws What will be an ideal response?
CAD workstations
A) provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. B) provide an important source of expertise for organizations. C) allow groups to work together on documents. D) are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management. E) facilitate employee learning.