The difference between what firms know and what they do is referred to as the learning gap

A(n) _____ cost is a production cost not paid by a firm or its customers, but by members of society.

Fill in the blank(s) with the appropriate word(s).

________ influence marketing by favorably presenting a company's products and services through the creation and placement of media content

A) Investors B) Competitors C) Consumers D) PR agencies E) Marketing research companies