________ are the most common form of content marketing in the mobile arena
A) Blog posts
B) Search-engine results
C) Downloadable coupons
D) Mobile-optimized videos
E) Websites
Answer: D
Explanation: D) Marketing and sales messages for mobile audiences range from short text ads to search engine results to mobile-optimized video—the most common form of content marketing in the mobile arena.
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Weakness of functional departmentalization
What will be an ideal response?
A supervisor on the night shift at a manufacturing plant is told to dump chemicals used in the refining process rather than dispose of them properly according to safety regulations. The owner of the company insists that the chemicals are not harmful to the environment, but the supervisor knows that the dumping is illegal. The supervisor believes that he will lose his job if he reports the problem
to authorities at the Environmental Protection Agency. This is an example of which potential cause of unethical behavior? a. obsession with personal advancement. b. excessive emphasis on profits. c. uncertainty about whether an act is wrong. d. Unwilling to stand for what is right.