Whiz-Bang Toy Company wants to build close relationships with its key customers - closely cooperating with them and helping them solve problems. Whiz-Bang also interacts regularly with these customers - sharing orders, invoices, product information and price changes. What type of sales process would work best?
A) Emphasis on standardized e-commerce - with customer service
B) Emphasis on personal selling
C) Emphasis on digital self-service
D) Emphasis on both personal selling and customized e-commerce
E) Emphasis on telemarketing and order getting.
Ans: A) Emphasis on standardized e-commerce - with customer service
You might also like to view...
Which of the following factors determines the value that an international business can create in a foreign market?
A. Population density in the foreign market B. Political stability of the foreign market C. Nature of indigenous competition D. Per capita income in the foreign market E. Type of political system in the foreign market
By law you have certain rights in connection with the credit bureau. They are
A) the right to view your personal credit report. B) the right to point out errors found in your file. C) the right to request the credit bureau to correct mistakes in your file. D) the right to file a statement presenting your view of a disputed issue. E) all of the above.