Brand equity based on financial value estimates the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value

What administrative release deals with a proposed transaction rather than a completed transaction?

a. Letter Ruling b. Technical Advice Memorandum c. Determination Letter d. Field Service Advice e. None of these

An observer may be able to assess a person or a core group's power by the breadth or depth of its ____ throughout the organization

a. Representation c. Reputation b. Activities d. Effectiveness