Imagine you’re the editor of the online edition of your campus newspaper, and your school has just won the national championship in women’s soccer. Assuming you have adequate staffing and technical support, what would you put on your newspaper’s website to take advantage of the Internet?
What will be an ideal response?
ANS: You could post not only one or more text stories, but also a gallery of still photos, video from the game and background about the players and their championship season. You could host an interactive chat with the coach and the players and have a discussion board where fans can post comments. You also could send breaking news about the event to your readers via e-mail and cell-phone text-messaging.
You might also like to view...
Why should public relations professionals pay attention to diversity media?
A) More white listeners and viewers are tuning in to it. B) Media buys are much less expensive. C) The number of its constituents has expanded. D) The number and reach of minority media channels has increased. E) Both C and D.
The world's population with Internet access grew dramatically between 2000 and 2009
Indicate whether this statement is true or false.