Identify and explain one reason that there are so many different brands available in today's market
What will be an ideal response?
Buyers have different perceptions of value, so they make different decisions about which product will deliver the greatest value; some will choose high-quality, high-priced products and some will choose low-quality, low-priced products.
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A firm's net working capital and all of its expenses vary directly with sales. The firm is operating currently at 96 percent of capacity. The firm wants no additional external financing of any kind. Which one of the following statements related to the firm's pro forma statements for next year must be correct?
A. Total liabilities will remain constant at this year's value. B. The maximum rate of sales increase is 4 percent. C. The firm cannot exceed its internal rate of growth. D. The projected owners' equity will equal this year's ending equity balance. E. Fixed assets must remain constant at the current level.
Geodemographic segmentation is a combination of census data with psychographic information
Indicate whether the statement is true or false