One of the key advantages of magazine advertisements is the short lead-time available, allowing the advertiser to react to current events

The marketing manager of icruise.com (a website targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during December. However, the vice-president of finance is committed to reporting a 25 percent return on investment at all times. What does this conflict illustrate?

a. how target markets can be ignored b. how pricing operates in a mature marketplace c. a lack of corporate concentration on the marketing concept d. the need for tradeoffs in pricing objectives

Islamic law is the most widely practiced theocratic legal system today

Indicate whether the statement is true or false