Describe the Internet's role as a source of industry data

What will be an ideal response?

To save money, a thorough search of available literature over the Internet using search engines such as Bing,
Google, or Yahoo! will often reveal satisfactory results without having to purchase a report. For example, press
releases and advertisements with "teaser data," published by some marketing research firms to entice readers to
purchase research reports, can reveal the desired information for free. Market data are also available from industry
associations, which operate websites that aggregate articles relating to the industry. Searching the organization's
database can often lead to high-quality market data at bargain prices (members often get data for free). One should
consider the source of the data when searching. An established market research firm or industry association is
likely to be more reputable than an individual's blog.