Jacobs, an FMCG company, is engaged in the manufacturing and marketing of snack foods and beverage products. Thus, the research and development team begins a content analysis to study the media coverage given to its competitors

They want to analyze the competitors' marketing strategies, strengths, and weaknesses. What type of research is illustrated by this content analysis?
a) Qualitative
b) Quantitative
c) Primary
d) Secondary

a

Communication & Mass Media

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Computer mediated communication shows the same kinds of bias

and prejudice as face to face communication. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements would most likely be an active listening response?

A) Jenny is a pessimist. You shouldn't care about what she thinks and says. B) Rumors that can ruin your reputation have to be stopped immediately. C) Why would she say a thing like that? Have you done something behind her back? D) You're afraid that Jenny is spreading false rumors about you and Derik. In fact, you're pretty sure of it, and you are mad and disappointed that Jenny would do such a thing!

Communication & Mass Media