What is an audience definition and how would you go about creating one?

What will be an ideal response?

Analyze your audience and produce an audience definition, a profile of your average user. If you are building a new site, work from your market research, look at sites with content similar to yours, and try to characterize your average user. If you have an existing user base, contact your typical users and try to answer the following questions:› What do users want when they come to your site? Can they easily find desired content?
› What initially attracts your visitors? What brings them back for multiple visits to your site?
› What type of computer and connection speed does your typical visitor have??