When a media planner determines whether an advertisement for diapers should be placed in Parents magazine or Sports Illustrated magazine, the planner is evaluating the media vehicle's ________
A) profit margin
B) flexibility
C) rate of depreciation
D) audience quality
E) cost per exposure
D
Business
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Which of the following is not a feature of universal life insurance?
A) Single-year term B) Flexibility of premium payment C) Ability to benefit from interest rate increases D) Flexibility of death benefits
Business
Comment on the statement that "the Web is a 'stateless' environment."
What will be an ideal response?
Business