A firm can successfully break through the clutter of competitors who are making similar claims by
A) taking its message global.
B) organizing edgy, barely legal publicity stunts.
C) over-inflating product benefits.
D) relying solely on non-media connectors.
E) finding the right hook for its pitch to target media.
E
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Bruce is a fan of the Minnesota Vikings Football team. He was watching a game between the Minnesota Vikings and the San Francisco Fortyniners on San Francisco television station. He expected that the announcers would favor the local team and it appeared that he was right. Even though a national media agency gave the local announcers an award for the most unbiased coverage ever in a televised football game, Bruce remained convinced that the announcers had favored the local team. This is an example of ______________?
a. Selective attention b. Selective interpretation c. Selective memory d. Selective retention e. Selective selection
What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up Web site over a one-year period?
What will be an ideal response?