Where should you highlight the benefits to your reader in a routine reply or positive message?
A) At the beginning of the opening
B) At the end of the opening
C) In the close of the message
D) In the first line of the body
E) In the last line of the body
C
Explanation: C) Put your main idea (the positive reply or the good news) in the opening. Use the body to explain all the relevant details, and close cordially, perhaps highlighting a benefit to your reader.
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_____________: Maximum price an investor is willing to pay for ownership interest in real property or mortgages
Fill in the blank(s) with the appropriate word(s).
The promotion element of a marketing program can be subdivided into the areas of:
A) sales, promotion, and advertising B) market research, personnel, and product publicity C) product research, product design, product production, and product publicity D) public relations, place, personal selling, and personnel E) sales promotion, public relations, personal selling, and advertising