Advertising and publicity play the most important roles in the conviction stage of buyer readiness

Which of the following is appropriate when the research objective is description?

A) averages B) confidence intervals C) cross-tabulation D) correlation E) ANOVA

Relationship analyses determine whether:

A) stable patterns exist between two or more variables B) significant differences exist between two or more variables C) stable generalizations exist between 12 or more variables D) two variables have the same level of measurement E) none of the above; relationships occur between clients and researchers