Activities in the nonmarket environment may be voluntary, as when the firm cooperates with government officials or an environmental group, or involuntary, as in the case of government regulation or a boycott of a firm's product led by an activist

group.
Indicate whether the statement is true or false

True

Business

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What is a proxy card?

What will be an ideal response?

Business

The art and science of selecting target markets and developing profitable relationships with those markets is called marketing ________.

A. profiles B. maneuvers C. selection D. management

Business