According to the Impact / Global box, “McDonald's Launches Customer Complaints App in Japan,” the fast­food giant is launching its new app in response to what?

a. Food safety problems, including objects found in food
b. Poor customer service in its restaurants
c. The rising price of its food items
d. None of these are correct.

ANSWER: a

Communication & Mass Media

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Communication & Mass Media

Which tool is used by a group to examine the objective by noticing what driving forces make it possible to be realized and what restrictive forces make it unlikely to be attained?

a) Force-field analysi b) Fishbone diagram c) PROMOD technique d) Action chart

Communication & Mass Media