The enlargement of the EU has impacted marketing strategies in the Eurozone countries by:
A) making it difficult to export food products from one country to another.
B) increasing the cost of production since the euro replaced local currency.
C) shifting products from one market to another in the event of shortages.
D) reduced tariffs and quotas for products imported from non-EU members.
E) having less flexibility in the placement of factories.
C
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________ represent the seasonal and random components in the original time series and is found by dividing the time series value by its centered moving average
A) Seasonal factors B) Ratio-to-moving-averages C) Normalized seasonal factors D) Deseasonalized trend components
Which of the following is true regarding international advertising?
A) Advertising primarily functions outside social and cultural environments. B) The upwardly mobile urban middle class is unreceptive to Western values and mores. C) International advertising acts as integrating force across national boundaries. D) It always accounts for local culture. E) It never accounts for local culture.