Businesses selling to other businesses tend to discuss ________ when presenting their product and services than business-to-consumer brands do
A) more emotional benefits
B) more status benefits
C) more rational elements
D) more brand personality
E) less brand loyalty
C
Business
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What is the most important reason for the growing popularity of nonprobability samples?
a. sampling error can be computed b. representative of population c. lower cost than probability samples d. less nonresponse bias than other types of sampling
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In low-contact services, frontline personnel are central to service delivery
Indicate whether the statement is true or false
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