Research has provided strong support for the androgyny model

Lori's dad is in an exceptionally happy mood having just purchased a new car. Seeing this good mood, Lori asks "can we stop for ice cream on the way home?" Lori's dad, who generally does not approve of sweet treats says "sure."

In this situation, the dad's mood might have served as __________ a) a neutral stimulus. b) a generalized stimulus. c) a reinforcer. d) a discriminative stimulus.

According to the chapter Does TV Violence Sell? about memory of commercial content, commercials may

be ineffective when they are played during violent programs due to the suggestion that (a) fear inhibits memory and learning processes (b) people who watch violent programming are not interested in commercial products (c) violent programs put viewers in a bad mood and may make them angry (d) violence may induce a trance resembling state causing viewers to be unaware of additional stimuli