The law requires franchisors to register a Franchise Disclosure Document (FDD) and deliver a copy to prospective franchisees after the sale of a franchise

During which step of the needs-based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?

A) Step 2–segment identification B) Step 3–segment attractiveness C) Step 6–segment "acid test" D) Step 1–needs-based segmentation E) Step 7–marketing-mix strategy

Major medical insurance:

A) always provides the same benefits as basic medical, but has higher limits B) is designed for low income consumers C) is sold only to groups D) has a high limit of coverage