A specific statement of what you want your audience to know, believe, or do, is called the _____________

Fill in the blank(s) with the appropriate word(s).

Answer: Speech Goal

Communication & Mass Media

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Salancik and Pfeffer suggest the individual's perception of job/task characteristics influences their basic attitudes or needs

Indicate whether this statement is true or false.

Communication & Mass Media

When using natural presumption as a tool for audience analysis, it is advisable to ask such questions as

(a) to what groups do members of the audience belong. (b) to what sources of information do audience members accord deference. (c) what is the popular or unpopular opinion on a particular subject. (d) All of the above

Communication & Mass Media