A specific statement of what you want your audience to know, believe, or do, is called the _____________
Fill in the blank(s) with the appropriate word(s).
Answer: Speech Goal
Communication & Mass Media
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Salancik and Pfeffer suggest the individual's perception of job/task characteristics influences their basic attitudes or needs
Indicate whether this statement is true or false.
Communication & Mass Media
When using natural presumption as a tool for audience analysis, it is advisable to ask such questions as
(a) to what groups do members of the audience belong. (b) to what sources of information do audience members accord deference. (c) what is the popular or unpopular opinion on a particular subject. (d) All of the above
Communication & Mass Media