_____ requires no equity investment and thus has a low risk, low rate of return, and little control.

_____________________: Plan that lists the types and amounts of selling expenses expected in the budget period

Fill in the blank(s) with the appropriate word(s).

Which of the following is considered an advantage of decreasing a product's quality?

a. It gives manufacturers greater ability to raise prices for the product. b. It allows manufacturers to appeal to target markets unable to afford the original product. c. It motivates customers to replace worn out products. d. It enhances the ease of coordinating promotion from market to market.