What is the essential factor that influences an audience’s decision about the credibility of the risk communication process?

a) The process must include the necessary expertise.
b) The process must include objective content.
c) The process must allow emotional expressions.
d) The process must be consistently open to citizen input.

ANS: d

Communication & Mass Media

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Customer relationship management (CRM) is a component of campaign management that

a. Manages customer relationships b. Measures the effectiveness of advertising in a particular segment c. Conducts market research prior to launching a campaign d. All of the above

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