What adaptation strategy is employed by controllers?

a) Minimize perceptions of risk by explaining how this has worked in the past.
b) Provide extensive and detailed explanations to support points being made.
c) Make analogies about how your product works well in other similar organizations.
d) Develop credibility by gaining the endorsement of someone the decision maker respects.

ANS: b

Communication & Mass Media

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In reader-oriented criticism,

a. interpretive communities are not seen as a social product. b. different interpretive communities may co-exist at a given time. c. the critic always interviews interpretive communities. d. a show always has only one interpretive community. e. Both a and c.

Communication & Mass Media

When two group members gossip about their weekend before a group meeting, they are engaging in ________ communication.

A. encounter B. role C. problem-solving D. consciousness-raising

Communication & Mass Media