One of the limitations of making generalizations about message variables that have been reported on in multiple studies is:
a. studies may have been conducted in different years
b. studies often use the same message to test a given variable
c. studies often use different experimental designs
d. studies may include different subject populations
b. studies often use the same message to test a given variable
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Which statement best characterizes the ideal relationship between marketing and public relations?
A) The two are completely different disciplines, and share no common interests. B) The two are nearly identical, and can be practiced together. C) Advertising is best suited to work alongside marketing. D) Public relations is a distinct discipline, and must be practiced separately. E) None of the above.
When you test ideas by having a conversation with yourself, the process is called
a. an internal dialogue. b. an internalized conversation. c. an imagined interaction. d. all of the above.