In the context of SWOT analysis, a strength of an organization can be:
a. favorable government policies.
b. lack of competitors.
c. superior production technology.
d. component lifestyles.
ANSWER: c
When examining internal strengths and weaknesses, the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology.
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In developing ethical standards for your company, you attempt to anticipate actions that would or could be harmful to consumers or the organization. For your company, ethics is
A. Consistent with legal standards B. More proactive than the law C. Responding to negative consequences of past actions D. A formal statement of legal requirements E. All of the above
The Internet is a cooperatively run, globally distributed collection of computer networks that exchanges information via a common set of rules
Indicate whether the statement is true or false