Answer the following statement(s) true (T) or false (F)

1. Today, the big question for marketers is whether to appeal to multicultural audiences, often known as specialty audiences.
2. Music as a form of storytelling is a staple in African American culture.
3. Most Latinos are not interested in picking their country-of-origin culture over American culture or vise versa. They want both.
4. Hispanic is really just a marketing term coined by the advertising industry which lumps together people of Latin American and Spanish heritage under one ethnic classification.
5. If your assignment is to reinforce brand preference among gays and lesbians, you have several options, including stereotyping.

1. False
2. True
3. True
4. True
5. False