The key to marketing success is:
A) economy of scale in promotion by creating broad-based ad campaigns.
B) understanding customers' unique needs, wants and preferences.
C) the use of direct-marketing and e-commerce.
D) catering to teenagers.
Answer: B
Business
You might also like to view...
The interest rate is also called the discount rate
Indicate whether the statement is true or false
Business
Sizing up a business is relevant for managers because:
A) it helps managers better understand customer needs. B) understanding overall economic performance helps explain a firm's past financial performance. C) it helps highlight key supply and demand risks and internal capabilities. D) All of the above.
Business