Valence refers to the:

a. credibility of the source.
b. degree of attraction or aversion that a person feels towards a specific object, event, or idea.
c. way in which a message is constructed.
d. way in which a message is tailored to a specific audience.

Answer: B

Psychology

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The visible spectrum refers to the

a. portion of the whole spectrum of light that is visible to the human eye. b. effect of intensity on how we see dark to grey to white. c. effect of the sound density on the perceptions of those with synesthesia. d. well-known fact that colors are less visible to some men's eyes. e. radiation waves that fall between 20 and 20,000 hz.

Psychology

The primary benefits of the newer antidepressants developed in the past 15 years over the older tricyclic and monoamine oxidase inhibitor classes of antidepressants is in the area of

a. increased percentage of patients experiencing relief from depression b. reduced lethal toxicity and side effects c. both of these d. none of the above

Psychology