Explain the marketing strategy known as the product improvement approach, giving an example of its implementation
What will be an ideal response?
The product improvement approach is used when changes are made to certain characteristics of the person being marketed. For example, the person might change his appearance or name to increase his market value.
Business
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The death benefit proceeds of a life insurance policy are protected from the beneficiary's creditors unless
A) they are paid to a contingent beneficiary B) they are paid out in installments C) they are paid out in a lump sum D) they are held in trust by the insurer"
Business
The holder of a negotiable instrument can discharge the liability of any party to the instrument by cancellation
Indicate whether the statement is true or false
Business