Groupware systems attempt to provide an integrated approach to all aspects of interaction a company has with its customers

Economists often use ________ as an indicator of substitutability

A) cross-elasticity of demand B) conjoint analysis C) perceptual mapping D) demand forecasting

A marketer who first identifies consumer needs and then creates value by providing products that satisfy those needs is practicing the ________

A) sales orientation B) marketing concept C) customer lifetime value concept D) production orientation E) social responsibility concept