Howard Consumer Products has a small car division that operates as a profit center
Below is a partially completed responsibility report for the first quarter. Complete the responsibility report. (Round percentages to one decimal place.)
Howard Consumer Products
Responsibility Report
Product
Type Actual
Results Flexible
Budget Flexible Budget Variance
(F or U) Sales Volume Variance
Sales Revenue $688,200 $700,000
Variable Expense 309,000 320,000
Contribution Margin
Traceable Fixed Expense 371,000 369,000
Divisional Segment Margin
What will be an ideal response
Howard Consumer Products
Responsibility Report
Product
Type Actual
Results Flexible
Budget Flexible Budget Variance
(F or U) Sales Volume Variance
Sales Revenue $688,200 $700,000 $11,800 U 1.7% U
Variable Expense 309,000 320,000 11,000 F 3.4% F
Contribution Margin 379,200 380,000 800 U 0.2% U
Traceable Fixed Expense 371,000 369,000 2,000 U 0.5% U
Divisional Segment Margin $8,200 $11,000 $2,800 U 25.5% U
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Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This most likely reflects the ________
A) customer-driving marketing concept B) marketing concept C) societal marketing concept D) production concept E) selling concept
Discuss the ways in which publicity can play an effective role in the marketing mix
What will be an ideal response?