Which of the following describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other?

Which of the following statements about organizational markets is NOT true?

A) Some consumers are included in the market. B) The size of purchases made in organizational markets is much larger than those made in consumer markets. C) Organizational markets are geographically concentrated. D) Organizational markets have a narrow customer base and a small number of buyers. E) Most demand for organizational products is derived and inelastic.

An economics professor asked your advice, as an organizational behavior student, about how to motivate her first-year students. With reference to equity theory, goal setting theory, and expectancy theory, what would you advise?

What will be an ideal response?