The first step in creating effective advertising messages is ________
A) selecting specific media vehicles
B) planning a message strategy
C) determining return on advertising investment
D) choosing media timing
E) executing the message
B
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Regarding the findings from a SWOT analysis, organizational strengths are ________.
a. MBO skills that should be emphasized b. external opportunities that a company can take advantage of c. environmental factors that the organization may exploit for competitive advantage d. skills and capabilities that give a company advantages in executing its strategies
The boundaries of a domain decide the scope of domain analysis and provide a conceptual framework for organizing the information system into subsystems that correspond to the business workflow
Indicate whether the statement is true or false