Subway restaurants are positioned as offering healthy, great-tasting sandwiches
________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafés.
A) Category-based positioning
B) Need-based positioning
C) Noncomparitive positioning
D) Straddle positioning
E) Price-quality positioning
D
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Core-based statistical areas (CBSAs) are geographic reporting units used by the Census Bureau
Indicate whether the statement is true or false
Deciding the key message of a speech is what step in the speech preparation process?
a. Determining the general purpose b. Analyzing the audience c. Planning how to get out of the speech assignment d. Organizing the speech e. Identifying the central idea