Provide five examples of things a marketer might track to measure buzz
What will be an ideal response?
Student answers will vary. Marketers might track scale (how far the campaign reached), speed (how fast it spread), share of voice in that space, share of voice in that speed, whether it achieved positive lift in sentiment, whether the message was understood, whether it was relevant, whether it had sustainability (and was not a one-shot deal), and how far it moved from its source. Other marketers might characterize the source of the word of mouth. One example evaluates relevance, sentiment, and authority. Another group reviews blog conversations, tracks sentiment, and identifies opportunities to intervene, such as questions or misunderstandings about a brand.
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Indicate whether the statement is true or false
The London Interbank Offered Rate (LIBOR) is published under the auspices of the British Bankers Association. A panel of 16 major multinational banks self-report their actual borrowing rate
Indicate whether the statement is true or false.